hey car (Mobility Trader)
'Since 2020, Mr. Sander has been supporting us time and again with his expertise in a wide variety of market research projects. His methodical know-how and experience are of great value to us in both strategic (e.g. consumer segmentation/persona creation) and short-term projects (e.g. design tests and trend measurements).' Claus P. Heinrich (Head of Brand Marketing)
TTR Group
'In 2017, Mr. Sander supported us professionally in the rollout of an international customer experience project with an NPS approach for internal and external coordination. We've been enjoying working with Mr. Sander for many years; he quickly becomes familiar with new and complex topics and has a confident, professional manner. We are already looking forward to our next joint project.' Barbara Demilio (CEO)
Intro Video
[embed]https://youtu.be/xag3-jDtMt0[/embed][video width="1280" height="720" mp4="http://sander-management.com/wp-content/uploads/2020/08/Starbreed-Assessment-v201-VideoIndirelim.com_.mp4"][/video]
‘Starbreed Assessment’ in my company
The initial development of 'Starbreed Assessment' has been completed, but so far there is a lack of experience in the practical implementation (recording technique, usability of the behavioral anchor protocols, efficiency and acceptance of individual dramaturgical elements to intensify the immersion). If you are interested in using 'Starbreed Assessment' for your company, this would start with a pilot study. Of course,'Starbreed Assessment' can also be adapted to your needs in the medium term as part of a cooperation. For enquiries please click here.
IPSOS
'Mr. Sander integrated himself into the loyalty team after quick and independent training and provided valuable support as a senior consultant for more than three months. Prudence, flexibility and commitment were the hallmarks of his work. We can fully recommend the cooperation with Mr. Sander.' Martin Hellich (Director Ipsos Loyalty)
SRH University Berlin
'Since 2012, Carsten Sander has been a guest lecturer for the Master study programme Executive MBA Healthcare Management at the SRH University. He made an impression on hiscolleagues as well as on his students with his professionalism, profound knowledge and open-minded, convincing personality.’ Prof. Dr. Franz Hessel (Degree Programme Director)
CONCEPT TEST
A concept test is the best way to secure strategic design and communication decisions at the very beginning of a new product or service innovation. It delivers valuable empirical proof you can use in your business plan in order to convince your stakeholders - or it delivers results that make you rethink your initial plans before investing a lot of time, trust and money. A concept test checks for acceptance, willingness to purchase and risk of substitution, possible fears and reservations among your target group. On this basis you can estimate future market shares if your sample is big enough. For about €1.000 to €3.500 we can test your story boards, scribbles or ficticious advertising and find out whether you will reach your target group or not.
WE CANNOT AFFORT MARKET RESEARCH!
I say, 'You cannot afford NOT to do market research!'
PROJECT COMPLETE – FULL SERVICE RESEARCH PROJECT
You like to get answers to a set of specific questionas and like to start a market research project? Are you facing important strategic decisions and you need empirical data to rely on? Order a complete project at a fixed price, including study design, management, analysis and reporting! Once you will have recognised, how much time and resources you had saved and how smoothly everything went, you may consider to more and more outsource your market research tasks to an external specialist. I would be very interested in becoming your specialist. My industry focus has been telekommunications, automotive and gaming - but I see myself as a methodologist, who can use his tools irrespective of the industryinvolved.
CONTRACTING – TEMPORARY TEAM ENFORCEMENT
Are you from a market research agency, looking for somebody to cover peak periods? Or do you like to put together a new project team and you need somebody, who is familiar with market research and data analysis? Or do you need an experienced project manager for a specific research project? As a psychologist I can support you regarding study design, management, analysis, reporting and even project evaluation. Even though my focus lies on quantitative research, I am quite familiar with and strongly recommend qualitative research as a first step. No matter whether it's about an ad hoc project or a long-term arrangement: I'm looking forward to reading your request.
INTERIM MANAGEMENT – PROVISIONAL HEAD
You need to to fill a permanent executive position? And you like to take as much time as needed , without chaos taking over? Or do you like to temporarily fill a responsible position with a dual leadership, in order to reduce workload for the newly assigned nominee and to jointly shape his new position? Let's seek a solution together!
SMART DECISION SUPPORT: PRICING EXAMPLE
Casa Doe is our in-house online panel. Based on this high quality source of respondents, I can perform complete survey projects as a one-stop shop for you, being therefore most cost-efficient. Starting with study design, questionnaire development, recruiting of respondents, as well as for statistical analysis up to preparing management adequate reports, I am looking forward to supporting you!
TARGET GROUP RECRUITMENT
Do you need respondents with specific characteristics for expert interviews, focus groups, concept testing etc.? I'll be happy to check our online panel, how many respondents I can provide for a given project.
YOUR OWN CUSTOMER PANEL
An own customer panel enables you to perform surveys at a lower price if your customers are hard to recruit for surveys from other sources and if you like to to secure your strategic decision making more often than just a few times per year. Let me know if I can support you, starting with designing, recruiting and panel management up to conduction of surveys!
CREATIVE IDEAS FROM THE CROWD
Would you guess that among thousands of people there is at least one with a really good idea, you could benefit from? Me too. So why not asking those people and offer a price money? The highly motivated members of Casa Doe will come up with interesting new use cases you could use for advertising. But they may also point out potential reservations and other pitfalls and how to overcome these. This input could be of great value for you! A creative contest can be easily combined with a concept or a product test. I'm sure you already know what you like to know from the crowd...
