A concept test is the best way to secure strategic design and communication decisions at the very beginning of a new product or service innovation. It delivers valuable empirical proof you can use in your business plan in order to convince your stakeholders – or it delivers results that make you rethink your initial plans before investing a lot of time, trust and money. A concept test checks for acceptance, willingness to purchase and risk of substitution, possible fears and reservations among your target group. On this basis you can estimate future market shares if your sample is big enough. For about €1.000 to €3.500 we can test your story boards, scribbles or ficticious advertising and find out whether you will reach your target group or not.