Would you guess that among thousands of people there is at least one with a really good idea, you could benefit from? Me too. So why not asking those people and offer a price money? The highly motivated members of Casa Doe will come up with interesting new use cases you could use for advertising. But they may also point out potential reservations and other pitfalls and how to overcome these. This input could be of great value for you! A creative contest can be easily combined with a concept or a product test. I’m sure you already know what you like to know from the crowd…
